Our heading typeface is GT Walsheim Bold and our Body copy is IBM Plex Sans and IBM Plex Mono is used in platform.
GT Walsheim
Inspired by the lettering of Swiss poster designer legend Otto Baumberger from the 1930s, GT Walsheim is a friendly but precise typeface.
GT Walsheim guidelines
- Used for headings only
- Only the bold weight can be used
- Avoid using italics as much as possible
IBM Plex Sans
IBM Plex is an open source typeface superfamily conceptually designed and developed by Mike Abbink at IBM in collaboration with Bold Monday.
IBM Plex Sans guidelines
- Used for all body copy
- Regular, Medium and Bold weights and italics are permitted
IBM Plex Mono
IBM Plex Mono guidelines
- Used for labels and captions only
- Italics must not be used
Poppins
Poppins guidelines
- Open source alternative for GT Walsheim
- Primarily used as headings in Google Products
- Italics must not be used
Typescaling
Our print sizing guidelines are a good base for utilising our typography at correct sizes if we can base our sizing ratios off this we can effectively create great designs in our brand no matter what the purpose is.
| Size | Copy |
|---|---|
| 56pt | Startup marketing virality iteration |
| 30pt | Non-disclosure agreement technology incubator analytics. Market return on investment creative series |
| 16pt | Assets hypotheses pivot validation interaction design hypotheses rockstar sales deployment lean startup return on investment pitch seed round leverage early adopters. Virality partnership learning curve market crowdsource churn rate seed round funding business plan success business-to-business gamification startup. Angel investor return on investment business-to-consumer crowdsource. |
Quotes
Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.Andy Fitzsimon — Global Brand Manager, Red Hat
Statistic
The statistic block is used to highlight important data on the web and break up heavy text sections. Avoid using more than once on a page where possible.
1500+
$54,154
Labels
Use the label formatting in cases where you need to include a caption for an image. Ensure the text is smaller than body copy at all times.