Brand Guidelines

Logo

Our logo is versatile and works in a range of colours, sizes and pairings.

The preferred colour is red on a white background. Additionally, navy can be used on a light coloured background. For dark backgrounds, the logo should always be white.

Clearance

Our logo should always have a visible amount of clear space from graphics and type. Use the x-height of our 'o' as a minimum form spacing content. When centering the logo ensure the logo is offset to the top left centre to maintain a visually correct centre.

Usage

To maintain the integrity of our logo, and to promote the consistency of the brand, please do not misuse it. Here are examples of how not to use our logo:

Do not use unapproved colours

Do not use drop shadows

Do not use outlines

Do not skew the proportions

Do not use complex backgrounds

Do not rotate the logo

Cobranding

Always use pre-made lockups when pairing our logo with other brands or consult the Creative team to make new ones. When pairing with other logos both should have proportional height and width. Our logo should always be on the right side and be the last point of contact to the viewer. Do not modify our logo colour to match the paired lockup, ensure there is a 1px tinted gray separator.