This directory should act as the first point of reference when using icons to illustrate a point. Icons are our last option when we don't have an illustration or need something that needs to be used inline.
Rulings
The following colour pairs work for our icons orange, teal and blue on white, white on navy and white on teal. The icons should never go below a minimum of 24px and the maximum size ruling should never be more than 5% of available space. Our icons can also be placed on a rounded circle at 30% opacity in their approved colours.
Approved colours pairings
Approved icon colour pairings
Production
Social Productionread-email-monitor.svg
Print Productionprint-picture.svg
Digital Productionresponsive-design.svg
Social Productionsocial-profile-network.svg
Benefits
Strengthen Brand Integritybuilding-flag.svg
Faster to market, again and againgauge-dashboard.svg
Reduce production costsperformance-decrease.svg
Maximise your existing datadatabase-share.svg
Empower teamsmultiple-users.svg
Reduce riskalert-triangle.svg
Industries
Universities
Brand controlbuilding-flag.svg
Empower teamsmultiple-users.svg
Eliminate bottlenecksmove-to-top.svg
Franchise
Empower franchiseesshop-street-sign.svg
Grow brand equitybusiness-climb-top.svg
Quick turnaroundsynchronize-arrows-three.svg
Real Estate
Maximise existing datadatabase-share.svg
Empower agentsreal-estate-deal-shake.svg
Personalised content at scalesingle-man-focus.svg
Technology
Brand controlbuilding-flag.svg
Empower decentralised teamsnetwork-users.svg
Events with easecalendar-1.svg
Agencies
Speed to marketgauge-dashboard.svg
Test and iteratesynchronize-arrows-three.svg
Eliminate production bottlenecksmove-to-top.svg
Enterprise
Speed to delivergauge-dashboard.svg
Maximise your existing datadatabase-share.svg
Reduce production costsperformance-money-decrease.svg
Graphic Designer
Eliminate bottlenecksmove-to-top.svg
Brand control and consistencybuilding-flag.svg
Confidence through approvalsui-webpage-check.svg
Marketer
Cost savingsaving-money-flower.svg
Speed to marketgauge-dashboard.svg
Approvalsui-webpage-check.svg
Communications
Make the most of integrationsmodule-three-1.svg
Scale easilydirection-button-arrows.svg
Independenceflag-plain.svg
Brand Managers
Brand Controlbuilding-flag.svg
Confidence through approvalsui-webpage-check.svg
Empowered compliancemultiple-users.svg
Sales
Speed to marketgauge-dashboard.svg
Personalisation without the perspirationsingle-man-focus.svg
Multi-channel solutionssingle-man-focus.svg
Franchisee
Speed to marketgauge-dashboard.svg
Customised templatesprogramming-browser.svg
No need to rely on a designerpassword-desktop-approved.svg
Pricing
Templatingprogramming-browser.svg
Onboardingspace-rocket-flying.svg
Trainingstudy-book.svg