Brand Guidelines

Icons

This directory should act as the first point of reference when using icons to illustrate a point. Icons are our last option when we don't have an illustration or need something that needs to be used inline.

Rulings

The following colour pairs work for our icons orange, teal and blue on white, white on navy and white on teal. The icons should never go below a minimum of 24px and the maximum size ruling should never be more than 5% of available space. Our icons can also be placed on a rounded circle at 30% opacity in their approved colours.

Approved colours pairings

Approved icon colour pairings

Production

Social Productionread-email-monitor.svg
Print Productionprint-picture.svg
Digital Productionresponsive-design.svg
Social Productionsocial-profile-network.svg

Benefits

Strengthen Brand Integritybuilding-flag.svg
Faster to market, again and againgauge-dashboard.svg
Reduce production costsperformance-decrease.svg
Maximise your existing datadatabase-share.svg
Empower teamsmultiple-users.svg
Reduce riskalert-triangle.svg

Industries

Universities

Brand controlbuilding-flag.svg
Empower teamsmultiple-users.svg
Eliminate bottlenecksmove-to-top.svg

Franchise

Empower franchiseesshop-street-sign.svg
Grow brand equitybusiness-climb-top.svg
Quick turnaroundsynchronize-arrows-three.svg

Real Estate

Maximise existing datadatabase-share.svg
Empower agentsreal-estate-deal-shake.svg
Personalised content at scalesingle-man-focus.svg

Technology

Brand controlbuilding-flag.svg
Empower decentralised teamsnetwork-users.svg
Events with easecalendar-1.svg

Agencies

Speed to marketgauge-dashboard.svg
Test and iteratesynchronize-arrows-three.svg
Eliminate production bottlenecksmove-to-top.svg

Enterprise

Speed to delivergauge-dashboard.svg
Maximise your existing datadatabase-share.svg
Reduce production costsperformance-money-decrease.svg

Graphic Designer

Eliminate bottlenecksmove-to-top.svg
Brand control and consistencybuilding-flag.svg
Confidence through approvalsui-webpage-check.svg

Marketer

Cost savingsaving-money-flower.svg
Speed to marketgauge-dashboard.svg
Approvalsui-webpage-check.svg

Communications

Make the most of integrationsmodule-three-1.svg
Scale easilydirection-button-arrows.svg
Independenceflag-plain.svg

Brand Managers

Brand Controlbuilding-flag.svg
Confidence through approvalsui-webpage-check.svg
Empowered compliancemultiple-users.svg

Sales

Speed to marketgauge-dashboard.svg
Personalisation without the perspirationsingle-man-focus.svg
Multi-channel solutionssingle-man-focus.svg

Franchisee

Speed to marketgauge-dashboard.svg
Customised templatesprogramming-browser.svg
No need to rely on a designerpassword-desktop-approved.svg

Pricing

Templatingprogramming-browser.svg
Onboardingspace-rocket-flying.svg
Trainingstudy-book.svg