Outfit is a cloud-based platform, automating the production of digital and print marketing materials with flexible, constraints-based templates.
Founded in 2015, Outfit was born out of a need identified across large organisations to gain more control over their brand while empowering teams to produce more quality material, faster, in widely distributed locations.
The brand values for Outfit have been built upon the vision and ethos of our founder, Bruce, as well as our brand vision.
We know organisations struggle to produce enough on-brand content to satisfy their customers and deliver sales.
Increased expectation of experience
Customers expect more from every experience with your brand
Increased presence
More channels and more people needing to use the brand more frequently, leading to a decentralised use of brand
Revenue growth
A new generation of business leaders and marketers who expect marketing to deliver demonstrable revenue growth
Focus on building the best possible business. If you are great, people will notice and opportunities will appear.Mark Cuban
Brand management solutions for enterprise
The Outfit platform is a new breed of online brand management. It isn't just a cloud storage solution for your brand assets, it is brand management software that allows anyone in your organisation to use your brand assets to produce marketing and sales collateral.
Brand management software to ensure your brand is rigorously controlled but able to be used by anyone, not just a graphic designer.
A brand management solution to empower your team and your whole organisation.
Brand Vision
To enable organisations to deliver on the power of their brand.
Brand Values
The brand values for Outfit have been built upon the vision and ethos of the founder as well as the brand vision. They are the embodiment of these two philosophies.
Innovate with purpose
Place the outcome at the centre. Be pioneering.
Empower teams
Deliver exceptional outcomes. Empower each other and our customers.
Delight people
Exceed expectations. Every time.
Make it easier
Distill things to the simplest form. Know the journey.
Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.Rafe Offer
Product Truth
The product truth works alongside the brand truth to underpin the structure, decisions and messaging about the product. It defines what we provide.
This product truth continues the separation of the brand and product, a differentiation that allows employees to focus on features and benefits that increase the power of the product truth. This is about Outfit the product.
It helps customers understand the product proposition and the immediate outcomes that can be delivered through applying the product as a solution to their problem.
Outfit automates on-brand production at scale
Control. Amplification. Impact.
Marketing automation has become synonymous with the automation of marketing communication actions, particularly those to move a lead from the top of the funnel to sales qualified leads.
Document automation allows for the creation of documents from templates to ensure each employee complies with company standards.
It empowers a team with control
- Control costs
- Control compliance
- Control de-centralisation
- Control scale
- Control brand integrity
It empowers a team to amplify
- Amplify creative work
- Amplify brand
- Amplify campaigns
- Amplify outcomes
- Amplify capability
It empowers a team to create impact
- Impact the bottom line
- Impact the market
- Impact the outcome
Brand Personality
Brand personality is a set of human characteristics attributed to a brand. There are 5 key personality dimensions: competence, sincerity, toughness, sophistication and excitement. It provides us with the definition of who we are.
Our communication and messaging will convey the Outfit brand personality. All brand experiences should dial in the appropriate personality trait.
Innovative
We are a team of creators, always looking to use our expertise to make others more successful.
Genuine
We are warm and welcoming and our expertise shines through.
Energetic
We embrace our natural energy to keep pace with modern marketing teams and brands.
Confident
We know our place - full of confidence, but never arrogant.
Strength
We use our in depth knowledge of automation, our framework of innovation and our leadership position to demonstrate strength.